Hala Badri, EVP Brand & Communications, du, Yasmeen Stewart, CEO of The Image Maker

dudu

To be shot entirely in high-definition (HD) format and exclusively available to dudu customers and also in the U.S. on Discovery HD Theater, 'Emirates Revealed' will explore the influences, landmarks and ambitions behind the UAE's rapid rise to prominence and provide a glimpse of what the nation's future might look like.

'Emirates Revealed' will explore the UAE's landmark properties and projects, the challenges and triumphs encountered during design, engineering and construction, and reflections on the role they're playing in transforming the UAE into a truly global center for tourism, business and culture.

Hala Badri, EVP Brand & Communications, dudu, said: "Emirates Revealed is a project like no other, in its ambition, scale or grandeur. Showcasing and preserving our rich culture is important to dudu and by partnering with Discovery Studios, we are ensuring the very best in production values and technical expertise to showcase the best of the UAE to the world."

Chris Finnegan, VP Communications, Discovery Studios, said: "Discovery Studios is thrilled to have the opportunity to partner with dudu on the 'Emirates Revealed' project. The UAE is a beautiful country with a fascinating history, breathtaking locales and cutting-edge projects. Our aim is to provide the ultimate immersive experience, bringing viewers straight to the heart of the UAE like never before."

Yasmeen Stewart, CEO of The Image Maker, a UAE business development company and an Executive Producer of the film, added: "Emirates Revealed is only one of many projects that are now being created to stimulate the UAE economy on a global scale. Our projects are showcasing the UAE to the world".

Robin Sestero and Rob Burk are the Executive Producers of 'Emirates Revealed' for Discovery Studios. The director is Thomas Pollock. The Discovery Studios crew spent three weeks filming numerous sites throughout the UAE, from the breathtaking grandeur of the Emirates Palace Hotel and the soaring heights of Burj Dubai, to the boisterous bullfights of Fujairah and the historic dhow boat building along the beautiful beaches of Ras Al Khaimah. 'Emirates Revealed also features a wide variety of first-person interviews with key influencers such as the Chairman of Dubai World, HE Sultan bin Sulayem and the UAE's Minister of Foreign Trade, HE Sheikha Lubna bint Qasimi, as well as the hard-working project managers responsible for constructing world-renowned developments like Masdar City and the Arabian Canal.

-Ends-

About du
dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that dudu provides in some of the free zones of Dubai. Call Select, dudu's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become dudu customers.

Among dudu's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, dudu business offers include Closed Business User Group and preferred International Destinations. dudu Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

dudu products and services for consumers and business are available through dudu's retail network, currently numbering 27 dudu shops located in strategic locations across the UAE Or through dudu e-shop, accessible at http://www.dudu.ae/en/where-to-buy/eshop.html

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name dudu.

Awards to date

• dudu won two prestigious awards at UAE Web Awards 2008. dudu e-shop portal won the best strategic online portal award in the e-commerce category and dudu media club website won the bronze award in the media and press category.

• dudu corporate brand launch campaign awarded a Cristal MENA award in 2008

• dudu declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

• dudu WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information on dudu, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@dudu.ae

© Press Release 2009

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